Top 5 SEO Metrics to Track on a Daily Basis
If you’re spending hours planning, researching and implementing SEO campaigns, it makes sense to report on your results—no matter how small.
The only problem? There are hundreds of tiny elements that go into an SEO campaign. You’ll likely be targeting new keywords, building new links, and writing more content. It can be tricky to keep on-top of those changes and judge whether they’re working.
You can make your (and your team’s) life easier by using a daily SEO report; a dashboard that pulls data from your SEO tools and presents it all on one page.
Databox recently polled marketers to see which SEO metrics they’re tracking on a daily basis:
In this guide, we’ll dive into the top five—and cover why daily monitoring of each is worth your time.
1. Keyword Rankings
Ask any marketing expert what they’d consider to be the most important part of SEO, and a huge percentage of them would say “keyword rankings.”
Keyword rankings—which you can find in your Google Search Console account—show which terms or phrases you’re ranking for, and in which position.
Using the example below, we can see that I rank in position 2/3 for “b2b content marketing statistics”:
The only downside to measuring this metric on a daily basis? Keyword rankings can be volatile. You might be ranking on position one today, but towards the end of the SERP by the next.
Pavel Stotnikov of 9thCO explains: “Keyword rankings tend to fluctuate the most on a day to day basis and they have the most impact on a website’s organic performance. It’s important to spot major fluctuations early in order to be able to address the declines and identify the factors that may have contributed to the increases.”
2. Organic Sessions
“When it comes down to it, you just want to attract more people to your site day after day,” writes Pelicoin‘s Sam Olmsted.
“Whether those people buy something, read your content, or just stay on your site after they come is a whole different matter. However, the first step in any campaign is just getting users to come there.”
You can do this by tracking the number of organic sessions you’re receiving. It represents how many people are coming to your site from a search engine.
(Sessions relate to a 10-minute period of activity. So, you might have five organic clicks from the same person in 10 minutes, which is classed as one organic session.)
3. Organic Clicks
The number of organic clicks shows how many times somebody has clicked your result from a search engine results page.
“I can easily do this by opening Google Analytics and checking the dashboard, and it also compares the Organic Clicks you get with the previous week’s,” Adam Lumb of Cashcow explains.
“This comparison gives you an immediate idea of whether your traffic is decreasing, steadying out, or increasing.”
(Note that you’ll need to sync your Google Search Console with your Google Analytics account to view this data in-depth.)
4. New Backlinks
Another important part of any SEO strategy is backlinks. They influence other metrics like keyword rankings. Why? In Google’s eyes, if a site is linking to yours, it must be providing some value.
Setting aside some time every day to track new backlinks helps to see whether you’re on-track. For example: Did you submit five guest posts yesterday? Dive into your backlink profile to see whether they’ve been published.
Plus, Rhonda Martinez of LegitWritingServices.com adds that this can also prevent some shady, negative SEO work being done to your website by a third-party: “When it comes to SEO, some people just can’t play nice.”
“Negative SEO attacks and spammy link campaigns are very common these days. Tracking the number of new backlinks may help you foil your competitors’ attempts to sabotage your site’s rankings.”
5. Bounce Rate
“A sharply declining bounce rate can be an early warning indicator of technical issues on the site,” John Donnachie of ClydeBank Media explains.
That’s because your site’s bounce rate shows the percentage of people who landed on your website, and exited immediately. They didn’t click any internal links; they likely headed back to their list of search results.
You can find this metric on the Audience report inside Google Analytics.
It’s worth applying the Organic Traffic segment to see how many people bounce after arriving from a search engine:
There are tons of SEO metrics you should be keeping an eye on.
While daily tracking might not show obvious changes, these five should be on your priority list. They show how well your site is performing, help you celebrate small wins, and prevent any SEO attacks—three huge goals for any SEO team.